I've got another Blog running that I call " I Think, I Like " In it I put content that includes books I'm reading, things about which I'm thinking or interesting stories I've read and enjoyed. Today, I added a great piece from Fortune on the story of a candy company called Mars . If you've heard of M&M's or Snickers, you've heard of Mars. What I love is how Mars tells the story of the Seven "C's" of Employee Engagement . Customer Capability (I'll count two "C's"' here) Mars boasts employees who love not only the products they make but also the office culture and the company's long-standing principles. Every Mars employee gets a glossy 27-page booklet explaining the principles in action, signed with the names of 13 family members. The principles, righteously explains the booklet, "set us apart from others, requiring that we think and act differently towards our associates, our brands and ...